Talking to a crowd at Expand Northstar’s Marketing Mania, Gitex Global, Dubai
Keynote Presentation: Attention, Emotion & Storytelling to Cultural Commerce
Responding to culture in a social post alone is now so 1995. Brands need to aspire to use culture to flip their own experience and give consumers a reason to explore and learn about them. Context is everything that will keep people curious and it is upon us to keep up with that expectation.
Unlocking the power of cross culture thinking
The best creative minds are adept at applying cross-cultural insights to navigate the challenging world of advertising. One of the most valuable skills I’ve learned from living and working in four distinct countries (India, Australia, the U.S. and U.K.) can be articulated by a term I call “Cultural MacGyverism.”