In a world where one-third of the global population is estimated to be Gen Z, manals are being tossed by th wayside. And this year’s Cannes Lions saw the rise of the brave new brand order, finds Prasad Sangameshwaran.
In a world where one-third of the global population is estimated to be Gen Z, manals are being tossed by th wayside. And this year’s Cannes Lions saw the rise of the brave new brand order, finds Prasad Sangameshwaran.