43% of Americans don’t drink enough water, and another 7% don’t drink water at all. So Partnership for a Healthier America created the Drink Up Fountain to encourage Americans to drink more water.

Every year millions of civilians are affected by conflict. But the world doesn't see this as headline news as it is overshadowed by military and political action. To bring these real stories to the forefront we launched Not A Target. An integrated campaign that used a world first live teleprompter filter on Facebook along with geo located billboard around the world and a traditional film using real vicitms of war.  

Commercial whaling was banned in 1986. Today, whaling nations use the legal loophole of scientific research and continue to kill thousands of endangered whales for commercial use every year. In this campaign for the International Fund for Animal Welfare, we used the research of the whaling companies against them. 

Talking on the phone while driving in Australia is illegal. Yet 80% of young drivers regularly do it. The Australian Government wanted a new way to engage them, so we developed the driving game CityGT. Using world-first technology, people could use their phones to wirelessly connect and play CityGT on the Melbourne Federation Square big screen - until a startling twist reminded them about the dangers of talking on the phone while driving.

Ask most Americans about child prostitution, and the first place they'll think of is Thailand. The fact is it's happening in our own back yards. More than 200 000 American kids are at risk of falling into prostitution every year.

We created Emma. Emma is a hand painted Russian doll. At first glance, she looks just like any other. But as you strip away the layers, the truth is revealed. It worked so well the French Government asked us to help them address the issue in their own country

The Australian Department of Health partnered with Whereis - Australia's number one navigation site, as part a national campaign promoting healthier living. In a world first, we hijacked the directions section and created a new media space with personalised messages according to the length of your trip.

Americans drink a lot of beverages that are dehydrating to quench their thirst. In fact, 43% of Americans don’t drink enough water and 7% don’t drink any at all. Leaving 75% of them with chronic dehydration. Drink Up needed to find a way to make drinking water top of mind.

We convinced Grammy winning singer Ashanti to release her upcoming single ‘Let’s Go’ with a dehydrated voice. People were asked to send her virtual water using #DrinkUpAshanti. The more water she received, the more her vocals improved and helped release the song in it’s full glory.