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Harsh Kapadia

CHIEF CREATIVE OFFICER 🇺🇸 🇦🇺 🇬🇧 🇮🇳

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#HangUpOnIt

More than half of Americans have been attacked on social media, turning our phones into portals of hate. We took the most iconic flip-phone of all time, the motorola razr, and gave people experiencing hate the power to #HangUpOnIt. In a gif-first campaign that spanned across Tiktok, America helped Motorola #HangUpOnIt

"I love that Motorola is saying, 'Let's f--- the status quo. Let's hang up on all of those outside voices, and focus that energy on being the amazing individual that you are, creating what you are creating,' "

Jodie Turner-Smith

Harsh Kapadia