There were a lot of hotels out there, but before May 15 2015, 0 of them were for kids. So we decided to do something about that. 

In May 2015, we opened the doors to the 5-Gazillion Star Hotel at the LEGOLAND Florida resort.

The campaign went beyond traditional advertising. We added features in the hotel such as monster clean up service to even giving kids access to security footage to see what the employees of the hotel were upto. We also introduced the LEGOLAND Times, delivered to your room every morning with stories experienced by LEGO characters straight from the park.